作者：foodinc

In the nearly 2 decades since Yakult entered the mainland China market, it only sells two products in the sector of beverage, but it has made a considerable success. When asked about the new product plans, Hirano Susumu, chairman & general manager of Yakult (China) Investment Co., Ltd. told Foodinc that he is not planning on new products at the moment because he doesn’t want ambiguity on how Yakult orients its products.
According to him, face-to-face communication with more consumers is the key to Yakult’s expansion in the Chinese market. This relies largely on Yakult's China-based branches and factories. Yakult's production sites, for example, are open to the public for free. Moreover, Yakult's approximately 3,000 “Yakult Moms", who are responsible for home delivery, can tell consumers the benefits of probiotics in face to-face conversations.
“With these layouts, Yakult’s (sales-reachable) business currently covers about half of China's population. That means we (potentially) have the same number of consumers, which is about 700 million, that we can interact with face to face.” Hirano Susumu told Foodinc that he is planning on a further increase in the density of branches.

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