By He Danlin

Having operated in China for more than 30 years, Firmenich, a global flavoring essence giant which has kept a low profile among other well-known beverage brands, is embracing an unprecedented growth momentum in China. According to Paul Anderson, president of Firmenich China, the company plans to double its sales by 2025. Source shows that Firmenich China mainly operates three business segments in China: Taste, Fragrance and Ingredients.

Matthew Rouse, vice president of Firmenich’s flavoring business, told Foodinc that in the past two years, Chinese market is seeing an increasing trend of sugar reduction. In delivering sugar reduction solutions to customers, Firmenich mainly takes two approaches: first, use natural sweetening agent as substitute; second, use other technologies to reduce the use of sugars.

Rouse said that reducing salt is more challenging because salt is so cheap, which means that a more expensive ingredient is usually used instead of salt, so it needs to be promoted from a healthy dimension. However, in his view, from the perspective of the future, salt reduction products have great potential for development, and a considerable number of customers are very interested in it.

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