Goldtoast Oatmeal, which already has a history of 30 years in China, has shown an acceleration of 30% year-on-year growth in monthly average sales since this year, with the new management team in place and execution of a series of market layouts at the beginning of the year. According to Zhou Bin, the general manager of Guangdong Weichi Food Co., Ltd., this year, the company has set the target of annual sales growth of 40% year on year.

Meanwhile, it plans to further expand the existing production capacity and introduce a number of products from overseas markets into China. To achieve this goal, the strategical focus of Goldtoast this year is placed on diversification of products and channels. In addition to having developed new products for different consumption scenarios, the company has also launched a new sub-brand "Junior Goldtoast" series for young consumers, and plans to lay out a new oatmeal production line in Zhengzhou to further expand capacity supply.

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