Innocent, backed by Coca Cola, is emerging as a new consumer brand with great momentum in China’s mature juice market.

“Since entering the Chinese market in 2020, Innocent has witnessed a triple to quadruple growth annually; this year and in the next few years, a double or quadruple growth can be expected every year.” Jocelyn Zhao, general manager of Innocent China, told Foodinc today that the company is now engaged in a number of online and offline channels, including about 6,000 Starbucks stores nationwide.

In the juice market, Innocent wants to build a product that could “stand up to the nitpickers” in the first place. In July, this creative juice brand opened a pop-up store in Shanghai called “Choosy Juice Store” to tell consumers how to “choose a juice bottle carefully” in a fun way.

Next year will be a “big year” for innocent in China, Mr Jocelyn told Foodinc. “There are two targets in our new product plan. One is to introduce some widely recognized products into China from innocent’s more than 100 existing products in Europe; the other is to create a new product line and taste tailored for Chinese consumers, which is well-accetped by more people,” she said.

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