David Zhang, EVP of Nestlé Group and Chairman and CEO of Nestlé ZGC, told Foodinc that ZGC plans to achieve an annual revenue of 100 billion yuan by 2030, with the hope of creating an annual revenue of 60 billion yuan in the next 3 years. In 2021, ZGC created a sales revenue of CHF5.558 billion (equivalent to about RMB 39.199 billion), which means the 100-billion-yuan goal signifies more than "creating another Nestlé China".

To further unleash the growth potential, one of the most significant changes is that at the business level, Nestlé China will shift its business thinking from a single brand and enterprise to a big category platform, seeking the breaking point of each category to gain more market shares. At the level of new products, the future focus will be placed on "high end, big category and health". In the meantime, David Zhang said that the enterprise's strategic planning may account for only 10%, and the remaining 90% of the task is about execution. "For a strategy, the required standards and objectives for each step must be clearly prepared, ensuring that the execution can be measured.”

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