Foodinc learned from two people familiar with the situation that Budweiser China, which operates a number of well-known brands such as Budweiser, Corona, Hoegaarden and Harbin, has appointed a new president of China to fill a three-year-long vacancy in the post.

At the same time, another key position that has a high degree of influence on the business in China - Budweiser China's chief sales officer - is also “renewed”.

According to Foodinc, Budweiser China has gradually communicated the appointment within the system. According to the arrangement, Fabio Sala will be the president of Budweiser China, and he will report directly to Jan Craps, CEO of Budweiser Asia Pacific.

In addition, Foodinc also learned from the sources mentioned above that Zhou Zhen (Luke), chief sales officer of China, will be promoted to Budweiser as vice president of global strategy; Liu Zhuxi (Jeff), president of Budweiser China's East China business unit, will take over his position and report to the new president Fabio Sala.

It's worth noting that the position of Budweiser China president had actually been vacant for three years before. The small food generation in 2021 introduced, has been in the 3G capital under the beer system in the work of Frederico Freire Jardim (Flood) had been at the helm of the marquee for more than three years, he left Budweiser Group that year to become President of Kraft Heinz Asia and Managing Director of China to date.

Fabio Sala, a 47-year-old Brazilian who has been with the company for many years, has been president of Budweiser in Belgium, the Netherlands, France and Luxembourg since July 2020 (note: Belgium is also home to Budweiser's global headquarters).