Maida Food (Shanghai) Co., Ltd. recently announced that Zhu Yijing will assume the role of General Manager of Maida China (covering mainland China and Hong Kong) starting March 3, 2025, overseeing sales and marketing operations. With over 20 years of industry experience, Zhu Yijing has held key positions at companies such as Nielsen, PepsiCo, and Mondelez, spanning consumer insights, sales, and marketing. Maida stated that Zhu Yijing’s addition will bring extensive industry experience and exceptional leadership to the China team.

At the same time, Maida Food announced that Huang Hongzi has been promoted to a board member of Maida China, reporting directly to the Group Board of Directors (BOD). Over the past 15 years as General Manager of Maida China, Huang Hongzi has laid a solid foundation for the company’s development and driven steady performance growth.

Maida Food is a well-known fast-moving consumer goods (FMCG) company from Indonesia, with a portfolio of popular brands including Crown Danish Cookies, Kapal Api Coffee, and Astor Wafer Sticks. Established in 2008 and headquartered in Shanghai, the company focuses on promoting and selling products from Danish Dannish Specialty Foods Co., Ltd. and the Maida Group. Through proactive market expansion, Maida Food has extended its product reach to major and mid-to-small cities across China, with plans to introduce more gourmet brands and products. The Chinese market has always been a key focus for the Maida Group, which is committed to bringing high-quality Indonesian food to China while continuously refining its localized business model.

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