COFCO COCA-COLA, as one of the two major bottlers of Coca Cola in China, is paving the way to the future.

In an exclusive interview from Foodinc, Qing Lijun, CEO of the company, said that COFCO COCA-COLA is planning to make more investment, including factory transformation and upgrading, purchase of new production lines, customer service and brand building as the part and parcel.

Towards the goal of doubling the size during the "14th Five Year Plan" period, COFCO Coca-Cola is making efforts in "continuous optimization and innovation of product structure" and "digital transformation".

As for the product structure, he said that driven by the concept of "beverage of all categories", the company will introduce new products centered on consumer demand and expand its advantages in more tracks than soda and juice. In terms of digitalization, the company has promoted transformation in sales, market operation and supply chain.

Qing Lijun believes that maintaining an active and open learning attitude is the key to keeping a career evergreen. “A big company will not die from the external forces. At last, it is always its own conservatism and clinging to the old fashions that kill it".

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