This September, Italian chocolate giant Ferrero announced the launch of Rocher Origins, a new dark chocolate, and chose China as the first market in Asia. This is the first time that the brand has launched dark chocolate series of products in China, including three new products that only differ in the cocoa content in the outer layer of chocolate and the origin. The new product has also overturned its previous highly recognizable "gold appearance".

"We have noted that dark chocolate has a very potential market segment, and we want to seize this opportunity. We wish to use our most iconic brand Ferrero Rocher to provide consumers with distinctive taste in dark chocolate different from the products currently available on the market, and draw a group pf consumers who are quite mature in chocolate tasting.” Mauro De Felip, general manager of Ferrero China, told Foodinc.

As he sees it, Chinese consumers have mastered a certain degree of maturity in chocolate tasting, and more and more consumers like the taste of dark chocolate. "This is exactly the similar consumer behavior and pattern we have observed in today's coffee consumption (Note: more and more consumers are buying black coffee without sugar or milk and pursuing coffee beans made from fine beans from a single origin),” he said.

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