Today, Foodinc learned from industry sources that Vitasoy Group has officially appointed Wang Dong as the head of its mainland China business.
This also means that this new leader will fully oversee Vitasoy's business, which accounts for nearly 60% and generates over 3 billion yuan in annual revenue. This includes the overall work of production, sales, and brand building for the Vitasoy brand and the Vitasoy Tea series in the mainland China market.
After reviewing the information, Foodinc learned that this latest successor overseeing Vitasoy's China operations has previously held executive positions at companies such as Pepsi China and Tupperware China. For example, he served as the Vice President of Franchise for Pepsi's Greater China region, which means he has rich management experience in multinational consumer goods companies and is familiar with the mainland consumer market.