Yesterday, Coca-Cola and Oreo officially launched two limited-edition co-branded products: Oreo Coca-Cola™ Soda Flavored Sandwich Cookies and Coca-Cola Oreo™ Limited Edition Cola-flavored Soda.

At the launch event, the Coca-Cola Brand Head for Greater China and Mongolia, along with Foodinc and other media outlets, discussed Coca-Cola's expertise in brand marketing, focusing on its collaboration with Oreo as a new partnership.

The two brands came together based on their shared insight into the loneliness of young consumers, using the concept of a “new partner” as the foundation for the collaboration. Their goal is to meet the social needs of young people who seek to form "partnerships" with others who share similar interests. Coca-Cola’s philosophy is "Embrace the Moment," while Oreo advocates for "Play Together." The alignment of their brand values naturally led to this partnership.

The co-branded products combine flavors popular with young consumers, offering a refreshing twist. In addition to the products themselves, Coca-Cola and Oreo have launched both online and offline interactive experiences, such as the Shanghai North Bund interactive event and the "New Partner" activity on their brand mini-programs.

The Oreo-flavored Coca-Cola soda, a product from Coca-Cola’s creative platform "Coca-Cola Creations," is the latest addition to the no-sugar Coca-Cola product line. This platform aims to attract more consumers who prefer no-sugar options. Coca-Cola is closely monitoring the overall consumer landscape and trends, such as value-for-money consumption and the recovery of the restaurant industry, incorporating these trends into their marketing efforts. Consumer-driven innovation remains Coca-Cola's core principle, and meeting consumer demands is key.

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