The 9th National Culinary Skills Competition, organized by the China Cuisine Association and other institutions, kicked off in Beijing. This prestigious event, held every five years, has attracted a new generation of top chefs from across the country to showcase their culinary talents.

As the exclusive title sponsor of the competition, Unilever Food Solutions has sent a professional team to contribute to the event’s planning, while also sharing insights on dining trends with the participants. Zhou Yingjie, General Manager of Unilever Food Solutions North Asia, said, “We aim to be the taste brain of our restaurant partners.”

This year’s competition advocates for healthier dishes in the foodservice industry, encouraging reduced oil, salt, and sugar content to promote high-quality development in the sector. Unilever Food Solutions supports chefs in creating healthier and tastier foods through product innovations, such as the water-soluble formula of Knorr Chilli Sauce and low-salt flavor-enhancing products.

Unilever Food Solutions not only provides seasonings but also offers comprehensive solutions that include staffing strategies, employee training systems, and procurement processes, empowering foodservice clients across all fronts.

The company emphasizes delivering better customer experiences and adding more value to its clients, rather than simply competing on price within the existing pricing framework. With the growing trend of chain restaurants in China, the sales proportion of Unilever Food Solutions’ customized products has been increasing, and this is expected to become a significant business growth driver for the company in the Chinese market moving forward.

Following the competition, Unilever Food Solutions will launch a “Gold Medal Recipe Library” for nationwide distribution, integrating its professional expertise and high-quality resources to further empower both the event and the contestants.

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