In 2024, Reignwood FMCG Group achieved total sales of 21.98 billion yuan, a year-on-year increase of 1.01%, with a pre-tax profit of 4.6 billion yuan, remaining flat compared to the previous year and exceeding the initial budget target. Among its core brands, China Red Bull returned to the 21 billion yuan scale, recording sales of 21.09 billion yuan, up 1.3% year-on-year, and a pre-tax profit of 4.83 billion yuan, essentially unchanged from the prior year. Additionally, the group’s Zhanma brand maintained sales of 520 million yuan, consistent with the previous year, while the Norwegian packaged water brand VOSS achieved sales of 348 million yuan, a significant year-on-year increase of 43.6%, surpassing its budget target.

In 2024, Reignwood FMCG Group also ventured into new business initiatives, such as launching the "Shennong Mingzhu" series of packaged water, positioned as natural spring water and primarily sold through e-commerce platforms. However, the 3-yuan price segment where this product competes is highly competitive, requiring Reignwood FMCG Group to continuously invest to bolster its market performance.

In the energy drink market, China Red Bull continues to face fierce competition. Local brands like Dongpeng Special Drink are on the rise, steadily expanding their market share, with projected revenues expected to exceed 20 billion yuan by 2026. Meanwhile, Thailand’s T.C. Pharmaceutical (Tensilk Group) is increasing its investment in China, with its production base in Neijiang, Sichuan already operational and another facility under construction in Guangxi. Moving forward, Reignwood FMCG Group will need to address ongoing market competition to solidify China Red Bull’s market position.

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